Ponelopele

Ponelopele is Botswana’s first Botswana and Africa focused Multi Asset Mutual Fund licenced by the Non Bank Financial Institutions Regulatory Authority (NBFIRA) and managed by IPRO Botswana. “Ponelopele” is a Setswana word for “looking ahead” and this was their first ever annual report.

The design on the cover is intended to add a contemporary Afrocentric feel. The structure of the year 2016 mimics the formation of a tribal shield or a totem. The digits “01” signify the fact this is Ponelopele’s first annual report. In my opinion, annual reports need to be clean and less cluttered, annual reports are by nature quite unexciting due to their purpose of reporting a company’s financial performance. Therefore I wanted to adopt a minimal approach, avoid cluttering pages and allow the reader’s eye to effortlessly engage with the contents.

  • Client: Chipo Laba
  • Date: October 2016
  • Location: Botswana
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