I recently watched a Bloomberg interview with Botswana’s Minister of Investment, Trade and Industry, Bogolo Kenewendo. In it, she spoke about Botswana being “human-centred,” wanting to share “Botswana’s message,” and candidly acknowledged the country’s challenges with branding — a topic close to my heart. Frankly, I believe it’s time we stop treating this as just … Continue reading Could rebranding piece back together Botswana’s national identity?