Comments on: 10 questions about the Sir Ketumile Masire Teaching Hospital branding exercise

By: Sherman

Sherman — Tue, 04 Jan 2022 05:08:17 +0000

I really want to say thank you for all of the knowledge and opinions you share. I look forward to more. Thanks a lot.

By: Hildegard

Hildegard — Wed, 02 Jun 2021 04:16:39 +0000

I’ve emailed a link to this website to all my colleagues. I know they would like to read these blogs. Excellent work!

By: Desiree

Desiree — Wed, 26 May 2021 16:04:13 +0000

I’m a UI Designer from Colorado and I did graphic design for several years before moving into UI. This logo is not good and should be an embarrassment to the hospital, but I visited their Facebook page and can see they have decided to keep it. Nothing about this is good; it shows the hospital have no clue about branding, which is clear from the fact they ran a competition in the first place, and then proceeded to choose a poor winner. Great article though, some extremely good points raised. Keep up the great work!

By: Elté

Elté — Sun, 27 Sep 2020 05:28:35 +0000

All the points reissued here and the way you have gone about to tackle them – ON POINT. Thank you for publishing such an informative article. I really do hope someone from the hospital and those that took part in the competition do have a read. I still believe this needs to be rectified; it really doesn’t pay much respect to our former President, well, not in the manner they had probably wished for it to. One of my biggest problems was that the style of design, which is very much recognized to be the Obama design. Having us use it for our President doesn’t pay respect at all as we have “copied” another country to – what does that say about us as a country and about our Creative Industry. When I saw this design, I was truly appalled and cringed.

By: Henry

Henry — Mon, 24 Aug 2020 16:37:59 +0000

Excellent article. I hate these competitions, they are not helping the industry.

By: Hilda

Hilda — Mon, 24 Aug 2020 08:16:59 +0000

Ich habe hier einige ausgezeichnete sachen gelesen. So hervorragende informative website.

By: O'Brien Kutlwano Gopolang

O'Brien Kutlwano Gopolang — Tue, 18 Aug 2020 17:33:14 +0000

As expected you pointed out a few very important points. I really appreciate some of the insights especially those that cover the fundamentals of branding. In my opinion, in Botswana we are always caught up in creating the next big brand icon right next to Coke (which is not wrong) but always fail to focus on the sentimental value of what we are faced with creating. SKMTH was an okay acronym in my opinion but I fear we were so caught up in trying to depict the Hospital and H.E in one image and forgot why we honoured him in the first place. I personally would have advised against the branding to start off with especially in what I see as a rushed process. With all that is going on we just needed to focus on building the teaching hospital by the values he lived by and only then maybe based on the reputation and culture surrounding the institute only then may we consider rebranding in that instance. Look at Sir Seretse Khama International Airport, not that it needs it, but it still has great potential and such an open option ready to go when the time ever comes and I pray when the time comes it becomes such a smooth transition.