Frequently Asked Questions (FAQ)

What is a design brief?

It is the starting point for any project. The brief is a document/form that outlines the deliverables and scope of the project including timeframes and budget. The following article explains further – The Design Brief

Do you supply print work?

No, Blue Zebra Creative is not a print company and does not directly provide any printed material.

Can you make signage?

No, Blue Zebra Creative is not a print company and does not directly provide any printed material.

Can you source print work?

Yes, I can source print quotes from Botswana, South Africa or the UK.

Who are your clients?

My clients are predominantly established organisations/institutions and as such I have clients within the corporate sector, various NGOs and a private school. I have also been engaged by a European consultancy firm to work on specific projects within Southern Africa.

How do your branding packages work?

Branding packages vary depending on the client’s requirements; for most clients I prepare a branding proposal. The branding proposal is the first stage and most consist of at least two logo options, which includes black and white variations of the primary logo. If applicable I include brand guidance/advice regarding the logo’s usage. I also incorporate mock-up graphics to illustrate how a proposed brand could look in reality. Some proposals have also included research and rationales.

Once a logo design has been selected the next stage is formalising the collateral. A standard branding package includes business cards, letterhead designs and a basic company profile (if required). The package could also be extended to include social media artwork. The final stage is delivery and all logo files are submitted in the following file formats – ai, pdf, jpg, png – all artwork for print is submitted in the relevant print ready formats. Letterhead artwork is submitted as a PDF and also embedded in a Microsoft Word file.

PLEASE NOTE: The package mentioned above is the standard package that comes as a whole, I do not create company logos in isolation. Larger organisations seeking a branding/rebranding package are subject to further discussions before agreeing on the right package for their business.

Do you provide websites?

Yes, I do, but I am not a web developer or a coder, so I cannot create custom-made websites. I create websites using WordPress, which utilise WordPress themes created by web developers. Some themes can be free, others are purchased via reputable online design resource websites. The developers of the themes can be located anywhere in the world and additional fees will cover extended support.

WordPress is the simplest, most popular way to create websites or blogs. It is an open-source content management system, which means anyone can use or modify the WordPress software. A content management system is basically a tool that makes it easy to manage important aspects of your website without needing to know anything about programming. Anyone and everyone uses WordPress, be it individuals displaying résumés/portfolios or large businesses selling services/products. The service I provide is the initial set-up of your WordPress website, which you can maintain yourself once completed.

PLEASE NOTE: Blue Zebra Creative does not provide web hosting or domain name registration.

What are your prices?

The price for any job differs because not every job is the same, there are a lot of factors to consider when quoting. As is the case with most professional designers, I charge an hourly rate and estimate the time required to complete a project. My rates account for my time, my skill and experience. I cannot issue a quote until you have completed the brief form. Once received I can assess the complexity level of the work required and price accordingly.

I do encourage prospective clients to compare Blue Zebra Creative with other creative providers/agencies producing the same level of work. I have written various articles on the subject – the following article best explains design rates –  Is Graphic Design Expensive?

Does the client receive the original artwork files?

Generally speaking, no – that’s an industry standard. Logo files are commonly the only exception to the rule.

Do you provide designs/concepts in advance of payment?

No. This is essentially what is called ‘speculative work’ commonly known as ‘spec work’ and I do not participate in such requests. You can read more here – Staging a competition for a rebrand is a very bad idea

What are your accepted methods of payment?

I only accept payments via bank transfer.

I needed a project yesterday, can you work within that timeframe?

Depending on what is required, I can produce certain artwork within short timeframes. However, due to the nature of the projects I’m involved in nowadays, it is becoming increasingly difficult to accommodate these demands. Therefore I ask prospective clients to always consider realistic timeframes.

There are many variables to consider where branding projects are concerned and the process does take time. It could take a few weeks before the project is scheduled and standard branding projects can take a minimum of 4 weeks to complete, depending on the scope and complexity of the project. Naturally the whole process requires complete cooperation and timely responses from the client.

Prospective clients also need to be mindful of print deadlines and other timeframes associated with printers, as general communication can be prolonged.

What is brand consultancy?

To simplify brand consultancy in terms of how I operate, brand consultancy is where I offer my expertise without necessarily providing any graphic design work. Brand Assessment – for organisations wishing to assess the effectiveness of their current brand and provide guidance. Consultancy & Evaluations – for organisations outsourcing any design projects such as annual reports.

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