Victoria Falls Tourism


Client:

The Victoria Falls Regional Tourism Association


Location:

Gaborone, Botswana


Date:

June 2020


Outline:

The Victoria Falls Regional Tourism Association was established to promote the KAZA destination and adjacent wildlife areas, around the core product of The Victoria Falls. The association is noteworthy as the first multi-country destination marketing campaign entirely driven by the private sector in the region.

Since the association was established just before the coronavirus outbreak, many of the liaisons with potential members and sponsors are conducted remotely. I was engaged to assist with various collateral and to improve and modernise their sales presentation. This is presented to prospective members and conducted via Zoom.