Blog – Page 3 – Blue Zebra Creative

Are We Born Creative?

by gmashworth
posted February 19, 2018

The age-old question with regards to the origins of an individual’s creativity has been whether they’re simply born with it or is it something that can be developed? Having reviewed a few articles it seems there are findings that suggest creativity is somewhat genetic...

Intellectual Property Theft

by gmashworth
posted January 19, 2018

In common usage, theft is the taking of another person’s property or services without that person’s permission or consent with the intent to deprive the rightful owner of it. Wikipedia This is the common definition of theft, however theft seems to be open to...

Advertising – Legacy Thinking

by gmashworth
posted June 4, 2017

I was recently sent a short clip of eNCA’s ‘Maggs on Media’ interview back in May 2017, which featured Richard Mulholland – business thinker, highly regarded speaker and author of ‘Legacide – why legacy thinking is the silent killer of innovation’. Innovation is not...

Inspirational Quotes… are they just meaningless words?

by gmashworth
posted August 6, 2016

Motivational and inspirational quotes serve to inspire readers to change their perspective and transform their lives for the better. Inspirational quotes have been posted online for years, and the popularity has spread like an epidemic. Admittedly, many of these quotes are comical and entertaining...

Rebrand, Botswana?

by gmashworth
posted July 2, 2016

I recently read an article in the Botswana Gazette with regards to whether rebranding is advisable. Rebranding has become popular in Botswana over recent years with several prominent organisations having rebranded. Unfortunately, not all rebrands have been successful, as Mr Gaorekwe Gaorekwe (Director, Brand Botswana)...

Is it really RIP LinkedIn or can it be resurrected?

by gmashworth
posted June 20, 2016

I’ve seen a lot of #RIPLinkedin posts lately by members who have become worried, because they feel LinkedIn is becoming more and more like Facebook. I’ve become more active on LinkedIn over the past few years, ever since I relocated to Botswana from the...