10 questions about the Sir Ketumile Masire Teaching Hospital branding exercise

So despite a global pandemic, the newly built University of Botswana Teaching Hospital has managed to carry out a branding exercise. Construction on the hospital started in 2010 with a view to it being officially opened in 2019. The hospital was renamed Sir Ketumile Masire...

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Is Facebook good for business?

There was a time when social media didn’t exist and some might argue the world was a better place, while others might disagree. Social media has become an integral part of today’s society and that’s been the case for some years now. I’m an...

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5 questions about the Air Botswana rebrand

Air Botswana recently purchased two brand new ATR 72-600 aircraft and upon seeing pictures of the aircraft, I couldn’t help but notice a new logo on the side of the planes. It was later reported that Air Botswana had rebranded to mark the airline’s...

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Staging a competition for a rebrand is a very bad idea

My hearts sinks whenever a company wishing to rebrand decides to run a logo design competition. Not only is a company’s reputation on the line, it’s foolish to think a rebrand just involves changing a logo and everything can be completed in just a...

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Could rebranding piece back together Botswana’s national identity?

I recently watched an interview by Bloomberg featuring Botswana’s Minister of Investment, Trade and Industry. In response to a number of questions, Minister Kenewendo mentioned Botswana being ‘human centred’ wanting to share ‘Botswana’s message’ and acknowledged Botswana’s challenges with ‘branding’, which is a topic...

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Think before you announce you’re a ‘self-taught’ graphic designer

I’ve been operating in Botswana for a few years now and the design industry is saturated with large, medium and small agencies and a high number of freelancers. Then there are photographers, photocopy shops, printers, interior designers and everyone else who supposedly provides graphic...

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Mathata Gasennelwe – an unexpected inspiration

I first visited Botswana in 2006 and the trip had a profound effect on me; to my surprise I could actually envisage living in Botswana. My Motswana wife and I returned to the UK and starting saving so we could afford to make the...

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The Main Mall in Gaborone needs more than a facelift, it needs a renewed purpose

I’ve been living in Gaborone for a few years and I have a lot of respect for the Main Mall, but unfortunately, I don’t enjoy going there. I love the fact it is the first mall in Botswana, but sadly it looks like it...

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