Bad business practices that haunt Botswana’s business space

The Minister of Trade, Investment & Industry, Peggy Serame recently urged local producers to improve the quality of their goods and services to give them a competitive edge  in the domestic, regional and international markets. She went one further, imploring them to continuously improve...

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Why improving the standards and branding of Botswana-made products is so important

Botswana’s Minister of Investment, Trade & Industry, Peggy Serame recently challenged local producers, urging them to improve the quality of their goods and services. That is to ensure Botswana made products and service are competitive in the domestic, regional and international markets. It is...

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Two sides to the agency-consultant engagement coin

When companies engage marketing consultants, companies often cross a very thin line where they treat them as employees. However, taking the single-sided “who is fooling who” perspective may not be the answer. There are two sides to a coin, so let’s explore. When a...

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The challenges of being a creative in Botswana – Part 2

Bob is a self-proclaimed entrepreneur and loves money, he’s obsessed with it. He likes to look good; to him, appearance is everything – ‘if it looks good on the outside then what’s on the inside is even better.’ Bob is a character; fun to...

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The challenges of being a creative in Botswana – Part 1

Linda is a professional lady who works for a well-known organisation and outside of work, she loves being the host. Summer has arrived and she decides to welcome the warmer evenings by hosting a dinner party. Being a high-powered socialite, the guest list will...

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10 questions about the Sir Ketumile Masire Teaching Hospital branding exercise

So despite a global pandemic, the newly built University of Botswana Teaching Hospital has managed to carry out a branding exercise. Construction on the hospital started in 2010 with a view to it being officially opened in 2019. The hospital was renamed Sir Ketumile Masire...

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Is Facebook good for business?

There was a time when social media didn’t exist and some might argue the world was a better place, while others might disagree. Social media has become an integral part of today’s society and that’s been the case for some years now. I’m an...

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5 questions about the Air Botswana rebrand

Air Botswana recently purchased two brand new ATR 72-600 aircraft and upon seeing pictures of the aircraft, I couldn’t help but notice a new logo on the side of the planes. It was later reported that Air Botswana had rebranded to mark the airline’s...

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