Staging a competition for a rebrand is a very bad idea

My hearts sinks whenever a company wishing to rebrand decides to run a logo design competition. Not only is a company’s reputation on the line, it’s foolish to think a rebrand just involves changing a logo and everything can be completed in just a...

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Could rebranding piece back together Botswana’s national identity?

I recently watched an interview by Bloomberg featuring Botswana’s Minister of Investment, Trade and Industry. In response to a number of questions, Minister Kenewendo mentioned Botswana being ‘human centred’ wanting to share ‘Botswana’s message’ and acknowledged Botswana’s challenges with ‘branding’, which is a topic...

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Think before you announce you’re a ‘self-taught’ graphic designer

I’ve been operating in Botswana for a few years now and the design industry is saturated with large, medium and small agencies and a high number of freelancers. Then there are photographers, photocopy shops, printers, interior designers and everyone else who supposedly provides graphic...

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Mathata Gasennelwe – an unexpected inspiration

I first visited Botswana in 2006 and the trip had a profound effect on me; to my surprise I could actually envisage living in Botswana. My Motswana wife and I returned to the UK and starting saving so we could afford to make the...

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The Main Mall in Gaborone needs more than a facelift, it needs a renewed purpose

I’ve been living in Gaborone for a few years and I have a lot of respect for the Main Mall, but unfortunately, I don’t enjoy going there. I love the fact it is the first mall in Botswana, but sadly it looks like it...

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Think Outside of the Slide

Companies invest sizeable amounts in certain areas of their business, engaging professionals to design their brochures, annual reports, marketing/advertising, promotions, etc. Yet many don’t engage professionals to design their presentations; for the most part employees complete them in-house. Millions of people use Microsoft PowerPoint...

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Is Graphic Design Expensive?

I have almost 15 years experience within the graphic design field and since 2014, I’ve been self-employed. It’s quite daunting as full-time employment comes with the security of a guaranteed monthly salary, unlike the unpredictable level of income that comes with self-employment. At times...

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The Design Brief

What is a design brief? It’s the starting point for a successful outcome. Wikipedia’s definition of a design brief is “a written document for a design project developed by a person or team (the ‘designer’ or ‘design team’) in consultation with the ‘client’. They outline the...

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